Hearts of Blue

At the heart of our business, you’ll find 1,100 employees who are passionate about making a difference in their community. So much so, that 20 years ago they started our Alberta Blue Cross®, employee-led charity to support causes they believe in.

Hearts of Blue gives our team the power and the tools to turn their passion for community into action. Funded and operated by employees, Hearts of Blue supports grassroots charities and not-for-profits across the province through donations and volunteerism.

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Days of Giving

Employees can take a few hours out of their workday to volunteer with local charities. This not only gives our employees a chance to get involved in their community, it also allows them to see and connect with the charities we support.

Annual report

Check out the Hearts of Blue annual report to see how we’ve given back to our communities in the past year.

Read the Hearts of Blue annual report

Centre for Family Literacy

Did you know that four out of 10 Albertans struggle with literacy?

Hearts of Blue donated laundry detergent, gift cards and craft supplies to the Centre for Family Literacy, a fantastic organization that focuses on family reading and learning.

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The gift cards are so generous. I’m already making a wish list of things to buy for my program. It looks like 2020 will be a great year for creating literacy craft ideas with our families.”

Delton School

Delton School enrols 465 students. Many of their families have had complex journeys that include high levels of trauma. This impacts their daily lives. Delton School works hard to provide a safe place for kids to learn, build strong relationships and begin to change the narrative. They provide many support services like mental health therapy, parent support, mentorship, food programs, success coaching, afterschool programming and partnerships with the community, such as the one with Hearts of Blue.

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I am truly blessed to know you, and our families and kids are so appreciative of everything you do for us year after year. Did you know that you are one of our longest standing donors? That means a great deal. Our students deserve to have an equal playing field like every other kid in the city. Through your donation, our kids see that kindness is possible in this world and that they are truly special.”


After Hearts of Blue’s donation of 12 Fitbits to Adaptabilities for use in their Community Connect day program for adults with developmental disabilities. And these devices have changed the daily lives of our participants in a multitude of ways. Read more about it here.

More than 20 years of impact

In 2020

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More than 40 charities supported

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Nearly 100 employees volunteered in their communities

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Contributed more than $31,000 to charities across Alberta

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I've learned how to remain calm even though the world around me is sometimes spinning."